DIGITAL MARKETING- NEW ERA OF MARKETS

The marketing and selling of services and products using mainly digital technologies is known as digital marketing. It focuses not only on the internet but also mobiles and most other non-alphabetical mediums.

DEVELOPMENT

Digital development since 1999 has altered the way businesses and brands use modern day technology to support marketing. Digital marketing campaigns are more efficient and prevalent nowadays because automated platforms are investing in plans related to marketing and daily life. We see people surfing online for requirements rather than visiting shops and markets.

METHODS

Methods like campaign marketing, content marketing, influencer marketing, optimization of search engine (SEO), e-commerce marketing, social media marketing, marketing of search engine (SEM), content automation, e-mail direct marketing, e–books, data-driven marketing, social media optimization, games and optical disks are becoming more prevalent in our growing technology leading to digital marketing. Digital marketing has now extended to channels which are non-Internet, providing digital media like mobile callbacks, (SMS as well as MMS), and on-hold ring tones. Thus, the extension to channels that are mainly non-internet help in differentiating online marketing and digital marketing.

USE

Brands can use digital marketing in a number of ways to satisfy their marketing efforts. Apart from allowing brands to market their services and products, the use of digital marketing also provides customer satisfaction by offering 24/7 online customer support which in turn makes their customers feel valued and supported. Brands receive proper feedback, whether positive or negative from their consumers with the help of social media interaction. Furthermore, the brands are even able to determine the best suited media platform for their customers. Therefore, digital marketing has turned into an increased advantage for brands and businesses. Consumers are now able to post online feedback with the help of blogs, social media sources and even websites stating their experience with a brand or product. The direct contact with customers and feedback management has made digital marketing popular for businesses, encouraging conversations through their social media channels. Many large organizations find this marketing consumer-friendly.

Peer to peer dialogue and word of mouth communication are found to have a better impact on customers if they are unplanned as unsent directly from the company. Other customers’ experiences are likely to be trusted more by new customers. Examples are noticeable such as people sharing or suggesting food products and meal experiences. In a study on Instagram, researchers found that a user posting a photo of a meal eventually ended up promoting the meal thus increasing its sale. Using social media platforms to connect with customers and create discussions and dialogues is advantageous for companies and brands.

STRATEGIES

Some of the latest development and strategies include: Influencer marketing, segmentation, data-driven advertising, collaborative environment, online behavioral advertising, game advertising and re marketing. Some of the ways of further increasing effectiveness include establishment of customer exclusivity, interesting mail titles, rewards and low technical requirements. The demand in this field is increasing as it is reaping fruitful results and there seems to be an uplifting of job opportunities resulting in more employment.

RESOURCE BOX

If you’re one who loves the marketing field and would like to invest in learning what will dominate markets in the future, I suggest you try digital marketing training in Pune. This will surely be a help and will definitely prepare you from the beginning.